In November 2010, Elemidia announced the installation of its first network in supermarkets via a deal with the Pão de Açúcar chain. Nearly 9 months later, the network is now working in some forty sites and is running campaigns for advertisers such as Visa, Red Bull, Cultura Inglesa and Century 21. The network will continue...More
Virtual mannequins are no longer solely to be found in British airports. The “L’Œil du Chat” (Cat’s Eye) agency has installed three digital silhouettes in room 40 of the West Terminal at Paris-Orly Airport this summer. Real receptionists volunteered their voice and image for the production of the units. They were filmed in real life...More
</span></div><div class="collapsible-content" style="margin-left: 1em; "><span class="text">Canada: New Danone Public Participation Campaign Based on Facebook and Astral Affichage’s Digital Network</span></div><div class="line"><span class="webkit-html-tag">
What new flavour of Activia dessert would you like to have available? That’s the question that Danone is currently asking its followers on Facebook in Canada. Internet users are invited to choose between three new flavours and to upload their photo via a dedicated Facebook app. Why the photo? Because those who want to can...More
Viking Line, a family-friendly cruise line that sails the Baltic Sea between Finland, Sweden and Estonia, has been equipped with Eyeclick’s EyePlay virtual gaming systems during July 2011. The solutions were deployed in the children’s play areas on six ships. "EyePlay was an excellent entertainment solution for kids aboard Viking Line cruises,” said Tom Lågvall,...More
3i has announced that it has acquired a minority stake of newly issued shares in TouchTunes Interactive Networks for $40 million. Current majority shareholder VantagePoint Capital Partners will invest an additional $5 million. The total investment will support TouchTunes’ growth strategy and help bolster its product and service offering. 3i’s investment and experience will also...More
DOOHgood, a volunteer collective of Digital Out Of Home operators and suppliers, has activated an effort to help raise awareness and drive donations to help ease the drought and health crisis in the Horn of Africa. A video Public Service ad for Canadian network operators is now available on the DOOHgood website, available for use...More
</span></div><div class="collapsible-content" style="margin-left: 1em; "><span class="text">Spain: Daktronics Installs Two Huge LED Displays in the Heart of Madrid</span></div><div class="line"><span class="webkit-html-tag">
Daktronics has been chosen by Spanish company Callao Digital to design, manufacture, and install two LED displays on the façade of the well-known Cines Callao theatre in Madrid. The first display measures approximately 9.9m x10.2m (32’6” x 33’6”) and the second measures 9.9m x 12.9m (32’6” x 42’6”), both with pixels on 10 millimeter spacing...More
</span></div><div class="collapsible-content" style="margin-left: 1em; "><span class="text">UK: Clear Channel Promotes Cennydd Roberts to New Role of Head of Emerging Platforms</span></div><div class="line"><span class="webkit-html-tag">
Cennydd Roberts has been promoted to the new role of Head of Emerging Platforms, reflecting Clear Channel UK’s commitment to work in partnership with new and existing customers as it expands its digital offering and investigates new multi-platform opportunities. Cennydd will be replaced as National Sales Controller by Ged Weston, formerly National Sales Director at...More
Belgium group MusicMatic is looking for a Sales Executive to expand its Spanish operation. Below is the description of the position: SALES EXECUTIVE Madrid – 35.000€ / 40.000€ Sobre la empresa : Multinacional orientada a las soluciones audio/video para el sector del Retail. Descripción de la oferta En dependencia del Responsable de Filial, el candidato...More
EYE’s rollout of its new digital media assets continues with the launch of the Digital Arrivals Network, being installed at all 34 baggage claim carousels at Gatwick, Manchester and Stansted airports this summer. Visit England, National Express and a major film distributor are the launch advertisers. The network features 84” 32:9 double-sided displays, combined with...More
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